Taylor Swift figured out a way to tour in what feels like a brand-new way. Most touring acts go on the road for months at a time and it’s a whole traveling circus 24-7 with the artists, dancers and crew. Not Taylor – most of her concerts are scheduled Thursday through Saturday, and then she has the other half of the week “off,” where she flies home to New York or Nashville and decompresses and checks in with her cats. Her tour equipment is moved by 18-wheeler trucks and she has the franchise on those truckers: they are solely employed by her for the length of her tour. She’s removed herself from the traveling-circus aspect of touring and the whole operation is a well-oiled machine at this point, because she’s done this for her last three or four tours. Well, now Taylor’s truckers are getting a nice bonus.
Taylor Swift is sharing the wealth from her wildly successful Eras Tour … in the form of six-figure bonuses for the truckers hauling her equipment all around the country! Our Taylor sources tell us she gifted each trucker working her tour $100,000 … handing out the bonus checks before her Saturday show in Santa Clara, CA.
We’re told the folks getting the money are production truck drivers who have been hauling Taylor’s equipment for The Eras Tour … there are around 50 truckers for her U.S. tour, which means Taylor just shelled out about $5 million.
Our sources say the checks were an “end of the tour” bonus … remember, the United States leg is coming to a close next week when Taylor plays a series of gigs at SoFi Stadium in Inglewood before moving down to Mexico.
Taylor’s nationwide tour has raked in $1 billion in sales … and when the dust settles, she could end up having the highest-grossing tour of all time!!!
Truck drivers aren’t the only ones getting a slice of the pie in the form of bonuses. Our production sources tell us Taylor also bonused band members, dancers, lighting and sound technicians, caterers, and others. It’s unclear how much the non-truckers received, but we’re told it was a “very generous amount.”
That’s genuinely nice! I would imagine the truckers, dancers and crew people already get paid well, but bonuses are always welcome and appreciated. It’s good for someone in Taylor’s position to not only give generously to the people she employs, but to be seen doing so, especially in an era when blue-collar work is not appreciated or properly compensated. The economics of Taylor Swift are always so fascinating to me, and Taylor is being partly credited with the economic revival in America. Taylor and Barbie – the booming economics of “making a product for girls and women.”
Photos courtesy of Backgrid.
- Las Vegas, NV – “Taylor Swift | The Eras Tour” at Allegiant Stadium on March 24, 2023 in Las Vegas, Nevada. Pictured: Taylor Swift BACKGRID USA 24 MARCH 2023 BYLINE MUST READ: MediaPunch / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Las Vegas, NV – “Taylor Swift | The Eras Tour” at Allegiant Stadium on March 24, 2023 in Las Vegas, Nevada. Pictured: Taylor Swift BACKGRID USA 24 MARCH 2023 BYLINE MUST READ: MediaPunch / BACKGRID USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Dallas, TX – American singer-songwriter Taylor Swift performs at AT&T Stadium in Arlington, Texas Pictured: Taylor Swift BACKGRID USA 31 MARCH 2023 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- Dallas, TX – American singer-songwriter Taylor Swift performs at AT&T Stadium in Arlington, Texas Pictured: Taylor Swift BACKGRID USA 31 MARCH 2023 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- New York City, NY – Taylor Swift dons denim shorts and a smile as she arrives at Electric Lady Studios in New York City. Pictured: Taylor Swift BACKGRID USA 27 JUNE 2023 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- New York, NY – Taylor Swift dons black shorts and a smile as she arrives at Electric Lady Studios in New York City. Pictured: Taylor Swift BACKGRID USA 29 JUNE 2023 USA: +1 310 798 9111 / UK: +44 208 344 2007 / *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
